Yahoo announced they have removed the BETA from the Yahoo Search Marketing Desktop client.

Yahoo Pete, Yahoo’s search ad representative, said in both a WebmasterWorld & Search Engine Watch Forums thread:

Just wanted to make you aware that our desktop editing tool, Search Marketing Desktop, is now available to most of our advertisers (eligibility is based on minimum monthly spend and a few other factors). Using SMD, it takes just a few clicks to modify multiple campaigns, ad groups, keywords and ads at the same time.For more details, please visit our blog [ysmblog.com] or the SMD sign-up page [advertising.yahoo.com]. We’re also hosting a free webinar about SMD this coming Thursday–you can sign up through the link in the blog post.

Obviously, towards the end of this year or early next year, this tool will be terminated due to the Microsoft Yahoo deal – but hey, remove the beta label, why not.

For more information about the tool, please see here and for Thursday’s webminar click here.

Forum discussion at WebmasterWorld & Search Engine Watch Forums.

Do you need to improve your AdWords Quality Score? Do you want to understand what Google wants from you as an advertiser in exchange for a decent Quality Score and lower click prices? Today I will teach you the ins and outs of the algorithm and show you how you can tweak your account and site to influence each Quality Score factor.

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On www.redflymarketing.com Dave Devis just posted one of the most interesting read about google QS where we finally get a clear picture on the differences between Search QS and Content QS.

The Opportunity.

Back in the good old days, AdWords was based on a pure auction-based model. If you bid more than another advertiser on a keyword, your ad would appear higher and ultimately get more clicks (and hopefully sales). Back in 2005 when Google introduced the Quality Score, it changed everything.
No longer could search results be flooded with irrelevant ads of those with massive budgets. Many advertisers were very upset, but a unique opportunity arose for those with smaller budgets and the inclination to put in a little hard work — perhaps people like you. With the refinement of the Quality Score algorithm and the great scam / affiliate flush of late 2009, there has never been a better opportunity for those advertisers with a quality product or service and a little time to try to understand Quality Score to really reap the rewards. Are you ready to learn more about Quality Score? Let’s get started. (more…)